Restaurant Marketing

Restaurant Marketing

As your business focuses on caring for your in-house guests let us take care of everything digital. Restaurant Marketing is a full time job no matter how big your business is. As a restaurant owner you’re in charge of everything from branding and marketing to operations and human resources. It’s just as important to have a professional managing your digital doorway as it is to have talent in your kitchens and front of house. Marketing your restaurant is a complex job involving many key components.

 

Restaurant Marketing Solutions

LISTINGS

From Google, Yahoo, and Bing to Yelp, Foursquare and Social we make sure your listings are up to date and active. Fully monitored for customer engagement your listings will never be left in the shadows.

WEBSITE

In the restaurant your business is always changing, and that means your website needs to keep up. From Staff to menu items to deals and promotions your website needs to keep pace.

REPUTATION

Your reputation is everything, you know that word of mouth and recommendations are pivotal to the growth of your business. Let us manage your reputation with proven customer service strategies and conflict resolution techniques.

SOCIAL MEDIA

Centered around social engagement your business needs to capitalize on the digital reach of social media. A strategy focused on engagement is time consuming but it builds your brand awareness.

ONLINE ORDERING

Whether its take out or reservations you need to meet your customers online the same way your host or hostess meets them at the door. Be ready to serve with online ordering integration, reservations and live chat.

PPC ADVERTISING

Pay-per-click spending is paramount when promoting time sensitive campaigns in the food industry. We're your PPC experts in segmentation, targeting and ad delivery.

SEO

Showing up in searches is a long term strategy that involves a wide variety of content and a keen focused strategy for on-site and off-site optimization. Get serious about search!

EMAIL MARKETING

Speak directly to your patrons and stay top of mind with intelligent email marketing based on engagement and relationships. Promote events, specials, customer rewards and draw birthday traffic.

GRAPHIC DESIGN

With so many intricate changes to menus, promotions, and in-house print; a restaurant owner can be overwhelmed with the hefty price tag of freelance graphic designers. We're you're personal in-house graphics team ready to bring your ideas to life.

The Opportunity

Social Media

If you are not already on social media, you know you should be. I don’t see this trend changing any time soon. The main complaint with social media is the time it takes to keep it going and up to date.

Today social media platforms like Facebook and Instagram have made it exceedingly hard to reach your audience. Even if you have a large following only about 6% of your audience sees any given post. Social Media platforms are businesses just like yours so these new changes to their algorithm makes it a pay-to-play. 

If you wonder which social channel has the greatest organic potential for reach, it’s Instagram, without a doubt. Instagram is the perfect channel for the food industry. Tell your story in images, chronicle all aspects of your restaurant operations, introduce new dishes or beverages, and encourage your customers to participate. Let’s be honest: outreach on social media is time consuming, but Instagram is probably the one social channel with the best return on investment.

Your Reputation is Everything

Out of all industries, consumers of the food service industry read reviews more than any other other. Studies show that once a restaurants reputation drops below 3.5 stars they are 60% more likely to experience a bankruptcy within 12 months. 

Despite the popular belief among restaurateurs, your reputation is not stuck. Although fixing it is not the black and white strategy we wish it was. 

Google and other reputation sites like Yelp use an algorithm know as the Bayesian Average. Its not like other averaging algorithms because it takes into account predicted future reviews based on the current review patterns. 

Managing your reputation is a sure way change low-star rating when you can and get more 5 star ratings than you ever had. 

Influencers

If you have Instagram, you already know this term. An influencer is someone who has a very large, highly engaged following. For restaurants the opportunity is huge. 

If you’ve created an establishment where people love to gather and make great memories then the concept of using infrequence marketing as a channel to share that with millions of people is a no-brainier. 

Influencers are getting offers all the time, from bars and clubs, restaurants, salon, even large retail companies. Businesses want to get in font of their followers eyes.

Finding influencers that match your brand and more importantly your target audience, is a bog job. Getting influencers on board takes negotiation and time. The rewards, however are extremely beneficial to your brand. 

Restaurant Marketing Plans

Save up to 15% with a 1-year Contract

Mom 'n' Pop

under 15 tables
$ 380
Month
  • Listing Management
  • Website Managment
  • Reputation Management
  • Social Media Mangement
  • Graphic Design
  • Online Ordering
  • Email Marketing
  • SEO
  • PPC Advertising

    - Ad spend not included
  • Service Level Agreement

    - Email Correspondence Only
    - 24-48 Hour Response Time

Casual Dining

16-30 tables
$ 850
Month
  • Listing Management
  • Website Managment
  • Reputation Management
  • Social Media Mangement
  • Graphic Design
  • Online Ordering
  • Email Marketing
  • SEO
  • PPC Advertising

    - Ad spend not included
  • Service Level Agreement

    - Email Correspondence Only
    - 12-24 Hour Response Time
Popular

Fine Dining

up to 25 tables
$ 1600
Month
  • Listing Management
  • Website Managment
  • Reputation Management
  • Social Media Mangement
  • Graphic Design
  • Online Ordering
  • Email Marketing
  • SEO
  • PPC Advertising

    - Ad spend not included
  • Service Level Agreement

    - Email & Phone Correspondence
    - 3-12 Hour Response Time