The Future Of Digital Marketing

With a new year around the corner, it’s time for you (as a business owner) to think about your digital marketing plan going into the new year. As digital media continuously evolves, so do the tools and strategies for promoting your brand online. That’s why it’s important to stay up-to-date on the latest social media trends for your digital marketing plans. Below, we’ve put together a list of social media treads for your digitaling marketing plan, these digital marketing trends will surly play a crucial role in the way internet users interact with brands like yours – So make sure to follow them!

1. VIDEO

1. VIDEO

As social media platforms expand their video capabilities, for instance: instagram or facebook, we can expect users to increase their consumption of video messaging.  As business owners we have to recognize the many opportunities for brands to broadcast their message through video content to a whole new audience. Video has played a huge part in social media in 2018 and from the looks of it, it’s not going anywhere. With instagram introducing to users the ability to stream live video right from their phone, more and more people are becoming exposed to video-generated content and they love it. Facebook is introducing watch parties where users can notify their friends and followers to jump on board and watch a video with them in real time. So why not join in on the fun? Thousands of brands are jumping on-board the “video train” showcasing their talent; holding live broadcasts such as competitions, Q&A’s, tutorials and much more – all from Instagram,facebook, Youtube and snapchat! These opportunities allow brands such as salons, restaurants, spas, real estate agencies, hotels, etc- to deliver their content in a whole new way!

2. STORIES

2. STORIES

Stories are a great way for businesses to engage their audience on a journey, this journey can be anything you want. It gives people that transparency they crave and aids them in their buying process. Being able to chronologically tell a story, whatever story that may be, is the future of social media. Using stories to build up to a special announcement, or creating a sense of urgency with a promo sale are useful tools to have in your digital marketing plan for 2019. Video generated content is booming and so are stories and disappearing content, don’t let your business miss out on the journey “stories” can lead.

When social platforms  first came on the scene, there wasn’t much to do but post updates and photos of our day on platforms such as: facebook, twitter, or instagram. Flash-forward to 2018, there are countless ways to generate awesome content for your brand which incorporates video. The popularity of “Stories” and disappearing content have skyrocketed since the dawn of snapchat; now offered by facebook and instagram. Content that last for only 24 hours causes a sense of urgency among your audience, and urges them to inquire about whatever offer your brand might have put in stories. Using these features on social can dramatically increase your reach. Strategies like this is very important to your digital marketing plan for 2019. Social media is changing and constantly growing, so as a business owner it’s vital to change with it.

3. Influencer Marketing

3. Influencer Marketing

What’s the best form of marketing? If you answered Word-of-Mouth, then you’re right! Word-of mouth marketing is still one of the top ways to generate business for your brand. Just like a great review, a great commendation from a satisfied client goes a long way and if that client has a certain influence among social platforms – even better. Nowadays, people all over the world have the opportunity to become sort of an “insta celebrity” if they have the right message and following. Their following is filled with loyal fans who watch their videos, like their photos, and engage with them daily, so why not use this to your brand’s advantage.

The trick in influencer marketing is two-fold. First you have to find an influencer that is in line with the voice of your brand, your values, your standards, and principles. This can be tricky because if you aren’t careful it can backfire in your face. Sondos Alqattan – an influencer from Kuwait, was at the peak of her influencer career. She had a 2.3 million followers and a sponsorship agreement with some of the worlds biggest beauty brands like MAC and MAX Factor. But that all came to a crashing end when she made hints at her elitist pro slavery point of view. For brands like MAC the damage had been done. They were caught with their pants down as their well documented endorsement agreements with Sando Alqattan backfired in their face. They had to go into full damage control and cut all ties with the influencer.

Then next challenge we face as business owners is solving that age old riddle: “whats in it for me?”. Influencers today know that their voice is worth money. And there was a time when you could simply offer them a free service or experience. But today, this is what it takes just to get the conversation rolling. Finding an influencer within your budget and who can reach your target audience can be a challenging negotiation.

Influencer marketing is only going to get more creative and diverse in 2019. The value is undeniably high and we think it’s worth your attention in this coming new year

4. Transparency

4. Transparency

When we use platforms like instagram, facebook, or twitter, we often use these platforms to express our opinions on things that we are passionate about. As social media continues to grow, so are the ways for people to express themselves and be more transparent to the world – that doesn’t exclude your brand. Considering the social climate of today, so many people have lost trust in institutions, brands, and well established companies, thus making transparency a defining factor in the buying process. Customers today want to fully KNOW the brand(s) they are investing in, so give that to them. Tell your story to your audience, take more behind-the-scene images/videos; there are many creative strategies that you can implement in your digital marketing plan to showcase your brand’s transparency.

5. Chatbots & Webchats

5. Chatbots & Webchats

Chatbots use a programmed workflow of FAQs and tailored responses. The use of chatbots have come a long way in 2018. Once considered useless and quite bothersome, chatbots are now highly developed and intuitive and have become a necessity for customers and marketers alike. Chatbots give off a sense of security, consumers like to know that someone is always there to help if need be. That is why it is a great idea to install chatbots on your website and just one way of getting the most out of your website. Chatbots make it easy for consumers to interact with your brand, more people are using messaging platforms to connect with others, so it’s senseless to limit your digital marketing plan to just updates on facebook. With chatbots, you can customize your brand’s voice and message and give your brand an extra sense of personability.   If you want to go one step further and be the master of customer service the we highly suggest webchat on your website. Webchat services are like Chatbots except with real people. Having that personal connection with a live person on a website is really a sure way to drive sales and customer service.

The choice between web chat and chatbot can be made depending on the volume of traffic to your site. If your site has a high volume of web traffic, then a live chat agent might easily become overwhelmed and it would be worth your time to invest in chatbot workflows. However if you are a small or medium sized business with a receptionist this is a great way to greet your customers in real time.

6. User Generated Content

6. User Generated Content

User generated content has encapsulated social media platforms like instagram and twitter. UGC is similar to influencer marketing whereby fans rave about your brand/products to their audience. However, user generated content is typically created by unpaid contributors. This could mean: guest blogging, testimonials, retweets, etc.- all fall under user generated content. The authenticity that UGC exudes is like no other and every business could benefit from it. Next time you checkout a satisfied customer, ask them to leave a review or share your business on their social media profiles; get them to take a picture of their hair after receiving a gorgeous balayage from your salon, or post a testimonial video to their instagram of your exquisite service. Re-blog content that may interest you on your business profiles and tag the original poster, ask your customers for a shout out on their instagram stories or create a hashtag for your audience to follow and use.

7. Marketing Automation

7. Marketing Automation

Marketing Automation was once hard to obtain for many new businesses, usually utilized by bigger corporations with 10’s of millions in revenue. Now, with open source marketing automation software like Mautic, marketing automation has become accessible for businesses of all types. There are many superpowers of marketing automation, to learn more about them visit our blog on: “The 4 Superpowers of Marketing Automation”.

Capture leads as they stumble upon your web-page, understand their thought process as they browse through the content on your website. Track and nurture them along the buying journey. You can even save money by automating repetitive tasks. With Marketing automation you can improve your reputation and increase customer satisfaction. Marketing Automation gives your business the professionalism that consumers expect and crave

8. Personalized Ad Campaigns

8. Personalized Ad Campaigns

Ad campaigns were once a very simple concept back in the Google Adsense Days. Now with so many intuitive features, building ad campaigns has become more & more complex. If you’re a business who’s running ads without first striving to understand your target audience, keywords, you’re basically throwing money away. In 2019, we will see more ads catered to our specific needs and the bidding war for ad space will have an even greater emphasis on the relevance of ads and how they benefit the consumer, that is why you should think about adding Personalised Ads to your Digital Marketing Plan in 2019. Platforms like LinkedIn have launched “Dynamic Ads” which are campaigns personalised for every prospect; it’s only a matter of time before other social media platforms launch their own  “Dynamic Ads” for better consumer targeting. The importance of PCC campaigns, Adwords, Facebook/Instagram ads and all things alike cannot be stressed enough –  these tools are here to help businesses like yours grow but without the right strategy, your message could be falling on deaf ears.

Contact us today and we’ll be more than happy to discuss our SEM and PPC services and help your business create an ad budget that is just right for your brand!

9. Social CEO's

9. Social CEO's

The way that we perceive a company’s CEO, Owner, or even Manager has dramatically changed over the the years. Today, it’s important for senior staff to have a digital presence on social media. Similar to being a transparent business, as a CEO or Owner, it’s important to engage with your audience as an influencer and thought leader. Take pride in your business and let people know that you are what you say you are, a professional. Social media has made it easier to network and gain more leads for businesses today, use that to your advantage and be active on social media. The days of not knowing who runs a business is in the past, for example, everyone knows who is head of Amazon Corporation, Tesla Motors, or Virgin America! These CEOs have mastered the use of the web for their advantage which has ultimately boosted their brand success. Another example is Kylie Jenner who has used her social media presence to create a billion-dollar beauty empire, now that’s a Social CEO! So when thinking over your digital marketing plan for 2019, consider the possibility of amping up your own digital presence, as this social media trend is only getting stronger!

FINAL THOUGHTS

Social media has become more than just a platform for internet users to connect with others around the world or even nextdoor, it has given businesses of all kinds the opportunity to grow their brand and garner more success. It has given us a chance to be transparent with consumers, share our opinions on things we’re passionate about and engage with our audience in a whole new way. Social media is constantly growing and it’s important for businesses to go with it, otherwise your brand will be left behind in social media purgatory. When creating a digital marketing plan for the new year, take into account all of these social media trends, discover what works best for your business and always keep an open mind. Realize that your market is growing. And whether you want to or not – they are using social media platforms and are obsessed with it. As a brand you must be too! For more help with your digital marketing plan and to discuss social media trends that are just right for your business, contact us @: [email protected] or give us a call at 1-877-511-1985

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