10 BENEFITS OF VIDEO MARKETING

Second to social media, video is one of the biggest lead generators in the marketing world right now. For your business to stay relevant in today’s digital age, video marketing strategies must be utilized. A video marketing strategy helps make sales conversions; get noticed and it even improves your SEO ranking. Video is everything and users are watching on basically all social media platforms. 64% of consumers say that their buying decisions are influenced by videos they’ve found on Facebook. 

You’re probably wondering if it’s a good idea to invest your hard earned money into another marketing strategy for your brand. Well the answer is yes! Video is the future, so don’t think for a second that your brand won’t benefit from the wonders of video marketing. As you continue to read, you’ll discover 10 benefits of Video Marketing. We will explore why it is important for your business and its success!

10. SEARCH ENGINE OPTIMIZATION

YouTube Video Marketing Statistic

When it comes to SEO, many business owners are surprised to hear how much video content matters. Having videos on your website increases the amount of time your customers spend on your website. This is great for your brand and showing up in search results.  The longer people spend on your site – the more trust your site builds with search engines like Google, Yahoo, Bing, etc. Video content on your website lets search engines know that your brand provides top quality content that is original and trustworthy. Google is one of the biggest search engines in the world, but do you know what is the second biggest? YouTube is the second biggest. According to Serpwatch, YouTube has over 1 billion users, 65% of executives navigate to a website after watching a YouTube video.

9. MORE CONVERSIONS!

Let’s face it, video marketing works for any digital strategy because it converts. Every brand is different and requires a unique video marketing strategy that will benefit not only your business but help gain the exposure you’re ultimately looking for. 

Promotional product videos are advertisements shown like commercials in YouTube. They have been known to increase purchase sales by 144% according to Serpwatch. Video helps explain things better, and that’s great when you’re trying to explain a new product or get consumers interested in what your brand offers. 4 out of 5 consumers consider video content helpful, and 72% of consumers would rather learn about a product from a video verus a blog or text format. To learn more about how video content can be implemented in your business plan, click here for your free marketing strategy.

8. CONNECT WITH YOUR AUDIENCE.

Creating long-term relationships with your consumer base is really the main point of digital marketing. This concept holds remarkably true with Video Marketing as well. In order to have a successful brand that not only makes a profit and remain relevant, your brand must be constantly building trust with it’s audience. Video content encourages that. Therefore it gives your brand a face, a tone, and something your consumers can more intimately identify with. Marketing with video content evokes an emotion in which other forms of content can’t. Your audience may not connect right away to what you have to offer, but if it’s a video that conjures the right emotions, you can be confident that your audience will surely remember that video; maybe even bookmark it.

7. GOOGLE'S BEST FRIEND.

When it comes to search engines, Google is king, and the king loves Video. Ever since Google purchased YouTube- it’s love for video is even greater. According to Moovly.com, you’re 53 times more likely to show up on the first page if you have video.  Make sure your videos are optimized for search engines, including relevant tags, a description, and a catchy headline.

6. BE MORE MOBILE FRIENDLY.

It’s very important that a site is mobile friendly. Digital platforms are always expanding, and with 5g making it’s way to the scene, mobile use statistics will increase.  This means that a business must be ready to attract consumers with content that is easy to consume. Video is great for marketing and attracting the attention of your audience. 90% of consumers tend to watch video on their mobile devices. The use of mobile devices is steadily on the rise and so is video. Most video production software now offer video formats that are ideal for mobile, giving you the ability to have video optimized for any screen

5. GET A BETTER ROI.

One of the greatest things about video marketing is that it works. Granted, ROI not be the cheapest or easiest thing to achieve. However, when it’s done right, you’ll definitely see a return on your investment. In fact, 83% of people using video believe it’s the main ingredient to a better ROI. Video doesn’t have to be perfect in order to get a better ROI, it just has to make sense to the consumer. There are many video production apps for your smartphone that will make video creation easier and more enjoyable for your viewers. Or you can always contact us and we’ll be more than happy to assist you in creating the perfect Video Marketing Strategy for your business.

4. VIDEO EXPLAINS IT ALL!

Video Marketing is a great way to get a vast amount of information out to your audience in a short period of time. “45% of people watch more than an hour of video per day,” according to optinmonster.com. So there’s no greater time than now to hop on the video marketing trend. When you’re trying to explain a new product or service, video is a great tool to utilize. Providing video gives your audience content that is easy to consume. Moreover, 97% of brands say that using video helps consumers understand their brand better. Regular blogging just doesn’t cut it anymore. When it comes to explaining a service, product, or your business values, you can say more with video. This becomes even more important with social media platforms like Instagram, Snapchat, Twitter, etc.

3. VIDEO MARKETING = BETTER EMAIL MARKETING.

Video Marketing isn’t just a one trick pony. The videos you create for your business can be utilized in your email marketing campaigns as well. With marketing automation, your business can send mass email campaigns to your audience in once shot, incorporating any content you create – especially video content. In the case of Email Marketing, the key is creating the perfect headline that will entice your audience to open that email. In fact, the word “video” alone can increase your email click through rate by 19%. Videos in emails are the way to go in 2020 & beyond; as stated above, the attention span of the common viewer is only getting shorter. Also video just does what text alone can’t. Keep this in mind when creating your email marketing strategy for your business

2. GET NOTICED.

Getting your brand noticed on social media is hard but video encourages just that. Consumers love social media, and social media loves video. Social media platforms like Facebook and Twitter gives users the option to share posts & videos on their profile, and platforms like Instagram allow users to repost content- giving your brand the opportunity to be noticed by hundreds, and even thousands of people. When it comes to business, every brand wants to be at the top, that is why video marketing is crucial to any business’s marketing strategy. But remember, video marketing must be done correctly in order to get some notoriety from it. Consumers don’t just watch a video – they want a connection and connections happen by creating trust, authenticity and conjuring emotion.

1. INCREASE SALES!

It’s a no brainer that video marketing is one of the best strategies for any business. And if it’s done correctly, it can boost sales and conversion rates  for your brand in no time. According to Socialmediatoday.com, including video on your homepage alone can increase your business’s conversion rates by 20%. It’s important to understand your conversion rates in order to determine which type of content works best for your brand, and helping you make that sale. Video marketing works because it basically connects with the consumer, on a more human level. 92% of consumers say that visuals are crucial to the buying process, thus solidifying the correlation between video and sales. Remember how we said videos can explain it all? Well a study shows that 74% of consumers who watch an explainer video on a specific product or service bought it.

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