If you are a real estate specialist, we don’t need to tell you that real estate sales is highly competitive. Aside from charisma and charm your strongest advantage is going to be your real estate marketing strategy.
Today there are 8 proven real estate marketing methods to improving your inbound sales and grow your prospect list. When used in tandem these real estate marketing techniques reinforce your growth, reputation, customer service, and ultimately your success.
From phone calls to appointment booking and email assistance, we provide that 1-on-1 personal touch your brand needs.
Never miss a lead on your website with our live chat feature. Let us engage with your website visitors in real time.
Every home you sell needs its own landing page. We keep your listings up to date with stunning layouts and analytics.
We know what keywords reach the right target audiences and also what platforms will garner the best results. Let us manage your ad budget - expertly.
Capture a greater audience with video marketing, welcome prospective home owners to view a property before they book a showing.
Create customized work flows for different lead types and nurture your leads with automation. Intelligent and intuitive; marketing automation is the key to growing your lead pool.
Broadcast your listings in fun and interactive ways on social media. Create a following of dreamers who you nurture along their journey to buy.
This includes design, production and print coordination of print materials such as brochures, ads, banners, billboards, digital ads, social media posts, website landing page graphics, etc.
Kick off your video marketing with this customized animation with your logo. Learn more about the importance of video marketing in our 10 Benefits of Video Marketing Blog.
Pricing can be adjusted based on individual needs. Want to build your own plan? Call us today.
Everyone seems to think that when we mention social media marketing in the real estate vertical that it means facebook marketing. The truth is, social media has evolved well beyond Facebook marketing.
Our research tells us that LinkedIn, Houzz, Instagram and Facebook are the top 4 performers in social media lead generation.
The secrete recipe to creating a successful social media strategy however is not a copy and paste solution.
You have to begin with an audit of your unique selling proposition and customer avatar before you start building that social strategy and delivering social content to your audience.
The best solution to this problem is Search engine optimization (SEO). Basically this is the process of affecting the visibility of a website or a web page in a search engine’s un-paid (“organic”) search results. Therefore, the higher your site is ranked on the search results page, and more frequently your site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, news search and industry-specific search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Let’s go over a few examples. Here are some of the ways agents can use marketing automation software to work more efficiently.
Imagine you sell products on your website. It could be branded merchandise, online courses, or real estate services.
Ideally, when someone adds an item to their cart, they will complete the transaction immediately—but, that’s not always the case. They may have been looking for more information, like shipping prices, before making their decision. Or, maybe they realized they can’t afford to pay today.
Either way, the result is an abandoned cart and lost sales.
Marketing automation software can help you capture this information and add this lead to your database. Then, you can target this lead with a follow-up email that encourages them to return to their cart and finish the sale. You could provide them with a discount, free shipping, or some other enticing offer. This email could be the key to persuading the buyer to complete the sale.
If you’re investing time and resources into content marketing, your goal is to engage an audience who may not be ready to buy today, but they will be in the future. Maintaining an active blog is a popular way to build an engaged audience of subscribers.
So, how do you move these people toward sales?
Real estate marketing automation can help agents set up email campaigns to nurture those blog subscribers. You can even divide your audience into segments and send them relevant, customized content—like local listings. Regular contact will keep your brand top-of-mind, so they think of you first when they need an agent.
Sometimes, it’s hard to track all the leads in your system and prioritize the ones most ready to buy. You don’t want to miss a sales opportunity while it’s hot, so you decide to prioritize leads who’ve completed certain actions on your website.
But… which activities should you track, and how?
A good marketing automation program will provide reliable data on the actions that demonstrate high interest:
Based on this information, you can be confident that you’re reaching out to a real estate lead at the right time.
