As your business focuses on caring for your in-house guests let us take care of everything digital. Restaurant Marketing is a full time job no matter how big your business is. As a restaurant owner you’re in charge of everything from branding and marketing to operations and human resources. It’s just as important to have a professional managing your digital doorway as it is to have talent in your kitchens and front of house. Marketing your restaurant is a complex job involving many key components.
If you are not already on social media, you know you should be. I don’t see this trend changing any time soon. The main complaint with social media is the time it takes to keep it going and up to date.
Today social media platforms like Facebook and Instagram have made it exceedingly hard to reach your audience. Even if you have a large following only about 6% of your audience sees any given post. Social Media platforms are businesses just like yours so these new changes to their algorithm makes it a pay-to-play.
If you wonder which social channel has the greatest organic potential for reach, it’s Instagram, without a doubt. Instagram is the perfect channel for the food industry. Tell your story in images, chronicle all aspects of your restaurant operations, introduce new dishes or beverages, and encourage your customers to participate. Let’s be honest: outreach on social media is time consuming, but Instagram is probably the one social channel with the best return on investment.
Out of all industries, consumers of the food service industry read reviews more than any other other. Studies show that once a restaurants reputation drops below 3.5 stars they are 60% more likely to experience a bankruptcy within 12 months.
Despite the popular belief among restaurateurs, your reputation is not stuck. Although fixing it is not the black and white strategy we wish it was.
Google and other reputation sites like Yelp use an algorithm know as the Bayesian Average. Its not like other averaging algorithms because it takes into account predicted future reviews based on the current review patterns.
Managing your reputation is a sure way change low-star rating when you can and get more 5 star ratings than you ever had.
If you have Instagram, you already know this term. An influencer is someone who has a very large, highly engaged following. For restaurants the opportunity is huge.
If you’ve created an establishment where people love to gather and make great memories then the concept of using infrequence marketing as a channel to share that with millions of people is a no-brainier.
Influencers are getting offers all the time, from bars and clubs, restaurants, salon, even large retail companies. Businesses want to get in font of their followers eyes.
Finding influencers that match your brand and more importantly your target audience, is a bog job. Getting influencers on board takes negotiation and time. The rewards, however are extremely beneficial to your brand.