1. Ask For Referrals From Clients
This is probably the hardest thing for a salons or spas to do, ask a client for a referral. Referrals are everything in the beauty industry, especially for salons. Word of mouth is still the strongest form of marketing. In fact, 74% of consumers agree that word of mouth influences’ their buying decision. So don’t be afraid to ask your clients for more business. If they’re happy with your work, they’ll gladly tell close family/friends.
A great referral program is excellent for your salon marketing plan because it motivates your clients to be active with your business. For instance, we all love a discount, or a free product or service. A referral program is great a way to harness, track and reward your top referral customers with a product, service, or even a discount. This is a great salon marketing strategy that can be easily cloned in your digital channels as well.