No matter how great the digital marketing strategy may be, attracting customers to your salon or spa starts in-house. There are many cards at play that will attract customers, and keep them returning to your salon; it is our job as marketers to get clients in the door, but keeping them coming back is a team effort, and without your team’s customer service and self promotion, the strategy falls apart. Attracting customers can be both a digital and practical process that work in tandem. When a first time client visits your establishment, they become more than just a paying customer – They are a seed of potential revenue and from the first greeting you must nurture them and unravel their full lifetime customer value – one visit at a time. Attracting Customers to Salons and Spas isn’t like any other landscape in business. Personality can be the make or break element, this means no matter how they greet you – you must always be kind and professional, as stylists we have a secret power to change lives – and spirits. If a client seems moody or irritable: accept the challenge.
Nurture their needs: understand what they want out of their visit, and try your best to give it to them. This could mean listening to how they want their new hairstyle and give them exactly what they asked for, or understanding where their pain is and help them alleviate it. Working with Salons and Spas, we frequently see how difficult it can be to attract customers – and so often do we catch the flack when business is slow; we understand how frustrating it can be to have little clientele because obviously more clients equal more money. Next, you have to prioritize their needs and your own – for the benefit of the salon: figure out how you can manage your time, work more efficiently, etc. Lastly, you must be ready to sell. This means sell whatever your business has to offer: that can be hair services, facials, products, etc., and making a sale can happen in many forms.
Want to supercharge your digital strategy and fill up your sales funnel with new clients? Let’s start the process together