Does My Business Need A Logo?
Yes, as a business owner, it’s imperative that you stand out from the crowd. There are thousands of people in your sector or industry, whether it’s beauty, construction, health, or hospitality – and brand identity is everything. We see this everyday, the perfect business model but no brand identifier or logo, which can ultimately seem unprofessional and lackluster. In this article, you will discover 5 reasons why Logos are important for your business and its success.
Why Does My Brand Need A Logo?
Let’s be clear, a logo is not a brand and vice-versa. A logo is just a small portion of what a brand truly means to your audience, more on that later. Moreover, a logo is necessary for a magnitude of reasons, from the core of your business to standing out from the crowd – here are 5 reasons why your business should have a logo.
Brand Recognition
How to Increase Brand Recognition?
Attention spans are running low these days, especially when it comes to consumership and your audience’s buying habits. A great logo helps in building brand recognition. Typically, you have about 3 seconds to make an impression, and the rest is history – literally. A logo conveys your brand’s core message and sets the overall tone for your business. People say don’t judge a book by its cover, well that doesn’t apply here. Your audience will in fact judge your brand simply from the logo, or the lack of one.
Fondation Of Your Brand’s Identity
How To Build A Brand's Identity?
A logo is a significant part of a company’s brand identity, which is the way a company presents itself to the world. A well-designed logo should be able to communicate the company’s values, mission, and vision. It should be able to capture the essence of the company and create an emotional connection with the customers.
A logo should be able to convey the message that a company wants to communicate to its customers. For example, a technology company’s logo should be modern and sleek, while a healthcare company’s logo should be warm and caring. A logo helps in establishing a brand identity that customers can relate to and connect with.
A good brand strategy tells a story that will affect your consumer’s emotions, wants, and needs. Logo design may be just a fraction of what goes into your brand strategy, it’s the foundation of what your company is built on, or will be built on. From color schemes, to the type of fonts you choose, all of the aspects in your logo will merge together to help tell a compelling story to your audience. These elements will transfer from your digital doorway (website) to other branding/marketing material such as: business cards, brochures, landing pages – anything and everything.
Loyalty
How To Gain Loyal Customers?
We all love when we have loyal customers, however that loyalty doesn’t happen overnight. People love familiarity and consistency. If you have a logo, great , stick with it, but a forever evolving logo will just confuse your audience. Be consistent, and make up your mind on how you want your business to be seen. We can’t stress this enough, consumers love consistency, and will trust a brand if it is recognizable to them. Let’s dive in deeper, for instance, when you’re out shopping for new clothes. Subconsciously, you’re taking mental notes of all things around you – including the clothing and the logos that accompany them. As you’re picking out your next outfit, your brain will gravitate towards what you’ve noticed earlier and odds are you end up buying something similar. This is what you call great logo design & branding.
A logo also aids in building credibility among your target audience. A well-designed logo should illustrate the professionalism your company exudes, which can help in establishing an overall positive reputation for your business. You want to convey professionalism, quality, and reliability to your audience at all times. Customers are more likely to trust a company that has a professional logo with appropriate colour schemes and typography.
4. Consumer Expectations
How to meet consumer expectations?
If it wasn’t clear before, let us make it clear now – it’s all about the consumer. Your logo is the first thing your consumer will see when they choose to interact with your brand. Whether it’s following you on social media or sending an email, your logo will always be in front of your consumer’s face. If you don’t have a logo, you’re missing out on countless opportunities to make your brand stick in your customer’s mind. A logo helps hone in on the overall feel of your brand, it assures people that you’re not some rinky-dink business, it illustrates a certain seriousness about your image, as well as your business.
5. It separates you from your competitors
How to stand out from competitors?
Why is your tattoo shop better than the 30 other tattoo shops located near your, what is your unique selling proposition? Your logo tells consumers why your brand is better than the others that might be just a couple of blocks from you All of these questions are answered in just a simple, strategically designed logo which will fill in the dots. A logo should be able to convey the company’s unique selling proposition and set it apart from its competitors. A logo should convey your brand’s unique selling proposition to consumers immediately. It should show why consumers should shop with your brand and not your competitors.
Why Hire A Logo Designer?
Should I Hire A Logo Designer?
Let’s be real, in today’s day and age, creating your own logo is as simple as creating an account on canva.com. There are many logo design tools out there that can help you streamline your production process and cut budget costs. But with that comes a price, and it can make or break your brand. Meaning, we all have ideas or certain b and we sometimes are too invested in the ideas we have that we can’t see what really works – for the brand. That is what a logo designer is for, our job is to help you ( the business owner) express your business, it’s tone of voice, color scheme, and much more. To learn more about how a logo can help your business, click here to book a free call with us!