Creating memorable experiences is the name of the game in the hotel and B&B marketing sector. From the early discovery phase to the booking stage – your brand has to be present and engaged.
We impliment proven strategies, resources and tools that aid your potential guests along the decision making process with a strong focus on customized individual experiences that speak volumes about your brands dedication to service and satisfaction.
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In 2018, all EU businesses including hotels will have to implement new strategies for how they process, store, and use their guest data, which abide by the strict, new General Data Protection Regulation. North America will soon follow suite with stricter regulations pertaining to the use of personal data.
Augmented Reality is the ability to integrate digital data into a real time experience by changing the user's view of their physical environment. AR offers your guest a greater opportunity to interact with your hotel, which in turn collects more data for the hotelier.
2019 will be the year of the chatbot! Chat functionality on hotel websites is set to increase engagement and enhance correspondence with potential customers as a new sales channel.
The voice-controlled device market is rapidly increasing, with a reported 40% of adults now using voice search at least once per day. In 2019, hoteliers will need to adapt their SEO strategies to allow for voice as a primary search interface by ensuring their site has keywords within detail-rich content.
Mobile-first indexing will be fully implemented by 2019, meaning getting your hotel website mobile-ready should be a high priority in terms of SEO.
Artificial intelligence is enabling hotels to do incredible things. From creating hyper personalized guest experiences to identifying new revenue opportunities, AI empowers innovation and growth by distilling information and deducing patterns into actionable insights.